Dad Exhibition. The title refers to Arabic, known as «The Language of Dad». It reflects the essence of Arabic, associated with poetry and artistry. The exhibition celebrates Arabic National Day on December 18 by showcasing the beauty of the Arabic language and the creative works of Arab graphic designers through typography. It offers its primary audience, students, a chance to appreciate Arabic elegance and practice reading in various styles and formats. It also engages those interested in learning Arabic and passionate about typography.

Challenge: Create a twining logo using English and Arabic letters and develop the exhibition identity. It also involved designing the outcomes needed to deliver the best visual communication to the audience.